It's Bigger Than A Hoodie.
Redefine Greatness isn't just a slogan; it's how we operate and why we’ve decided to partner with New Culture to help youth in the foster care system, especially those aging out. These individuals have often spent their entire lives being overlooked and discounted, but we believe they have value and deserve to be seen and loved. That's why we’re committing 10% of all cropped hoodie sales to directly support the work New Culture is doing. 'Redefine Greatness' (James 1:27).